How to Invoke the Appraisal Clause: A Step-by-Step Guide for PAs

An effective nonprofit social media strategy guides you through exactly what to do to build a community of loyal and engaged supporters. It’s a plan that provides the goal, audience personas, and strategies you need to create content that drives engagement.

In this guide, we’ll explain the benefits of using social media as a nonprofit, along with how to create your own social media strategy in a few clear steps.

What is a nonprofit social media strategy?

A nonprofit social media strategy is a plan that informs your team on how to use social media to help you reach your goals, create a community, and encourage support. It should be a living document that you reference and update regularly.

There are major benefits to using social media for your nonprofit organization—especially if you do it well. Some of the main reasons to engage with social media include:

• Increased awareness: Reach an audience beyond your immediate community and spread the word about your mission, vision, and goals
• Community building: Stay in touch with your audience regularly and engage with their comments, and you’ll soon build a loyal community of social media followers
• Opportunity to increase trust and transparency: Candid posts on social media allow your audience to get closer to your organization’s day-to-day work, future strategy, and success stories
• Raise your profile: A strong presence on social media can attract the media, raising your profile with potential sponsors, donors, and partners
• Attract more donations: With greater reach and a higher profile comes the opportunity for more donations to come your way—and some platforms even have built-in donation tools (like Facebook and Instagram)
• Find new volunteers: Use social media content as part of your overall volunteer recruitment strategy to attract new people to your volunteer pool

Social media can play a key role in raising awareness and building a strong community—both of which you’ll need to create lasting supporter relationships.

An effective nonprofit social media strategy guides you through exactly what to do to build a community of loyal and engaged supporters. It’s a plan that provides the goal, audience personas, and strategies you need to create content that drives engagement.

In this guide, we’ll explain the benefits of using social media as a nonprofit, along with how to create your own social media strategy in a few clear steps.